
Texas Border Business
The Bert Ogden Auto Group is proud to announce that Robert C. Vackar and his wife Janet Ogden Vackar through their Fiesta Chevrolet dealership have been named Dealer of the Year 2024 by the Chevrolet Division of General Motors. Mr. Vackar is the Chairman of the Board, Dealer Principal, and Chief Performance Officer and Ms. Vackar is Co-Chairwoman and President of Marketing for the valley’s largest family owned and operated group of dealerships, The Bert Ogden Auto Group, a collection of dealerships from Mission to Lyford.
The General Motors Dealer of the Year Award honors only the top 1% of Chevrolet dealers from across the nation based on exceptional performance in sales, service, and customer satisfaction. Winning dealers demonstrated long term commitment to providing elite customer experiences and quality service. Fiesta Chevrolet has won an unprecedented SIX TIMES!
Bert Ogden Auto Group CEO, Natasha del Barrio, notes that “this accomplishment and honor of Dealer of the Year for 2024 is an absolute testament to the amazing team at Fiesta Chevrolet. Their hard work never goes unnoticed, and we are grateful to Billy Kelley, Fiesta Chevrolet General Manager, in leading the team to this prestigious award. To witness Mr. And Mrs. Vackar receive Dealer of the Year once again on behalf of their Fiesta Chevrolet store is a true privilege. They have both dedicated their lives to ensuring that every customer that walks through the door is treated like family.”












