Texas Border Business
October 17, 2024–The Bert Ogden Auto Group is proud to announce that Mr. Robert C. Vackar and his wife, Mrs. Janet Ogden Vackar, through their Fiesta Chevrolet dealership, have been named Dealer of the Year for 2022 and 2023 by the Chevrolet Division of General Motors. Mr. Vackar is the Chairman of the Board and Dealer Principal, and Mrs. Vackar is the Co-Chairwoman of the Board and President of Marketing for the Rio Grande Valley’s largest family-owned and operated group of dealerships, located from Mission to Lyford.
The General Motors Dealer of the Year Award honors only 60 of the almost 3,000 Chevrolet dealers nationwide based on exceptional performance in sales, service, and customer satisfaction. Winning dealers demonstrated a long-term commitment to providing elite customer experiences and quality service. Fiesta Chevrolet is proud to be the only Chevrolet dealership in the Rio Grande Valley to attain this honor.
Bert Ogden Auto Group CEO, Ms. Natasha del Barrio, notes that “this accomplishment and honor of Dealer of the Year for 2022 and 2023 is an absolute testament to the amazing team at Fiesta Chevrolet. Their hard work never goes unnoticed, and we are grateful to Mr. Billy Kelley, Fiesta Chevrolet General Manager, for leading the team to this prestigious award. Witnessing Mr. And Mrs. Vackar receive Dealer of the Year again on behalf of their Fiesta Chevrolet store is a true privilege. They have both dedicated their lives to ensuring that every customer that walks through the door is treated like family.”
About Fiesta Chevrolet:
Mr. and Mrs. Vackar strive to continue her father, Bert Ogden’s, customer philosophy: “Make your customers happy and satisfied, and you’ll have customers for life.” Bert founded the original dealership in 1970 and, together with Bob, grew the stores to over 20 rooftops. The family of auto dealerships employs over 1,200, mostly full-time employees, in six valley cities.
About Chevrolet:
Founded in 1911 in Detroit, Michigan, Chevrolet is one of the world’s largest car brands, doing business in over 100 countries and selling more than four million cars and trucks yearly. Chevrolet provides customers with fuel-efficient and/or electric vehicles with engaging performance and design with easy-to-use technology at an excellent value.
