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EV Charger Installs in The U.S. Poised to Grow Fourfold by 2027 

Tesla and ChargePoint continue to dominate the market, and brick-and-mortar stores are poised for growth

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Wood Mackenzie estimates the number of charging ports in the US to reach close to 18 million by 2027, with most chargers in the residential category. Image for illustration purposes

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LONDON/HOUSTON/SINGAPORE – Wood Mackenzie estimates the number of charging ports in the US to reach close to 18 million by 2027, with most chargers in the residential category. However, the residential market share will slightly decline in that period as the public and commercial EV charging segments grow.

According to the inaugural North American EV charging infrastructure monitor, Tesla and ChargePoint dominate the market, with Tesla boasting a 61% market share of DCFC ports in the US, while ChargePoint leads with a 46% market share of level 2 ports in the US.

Source: Wood Mackenzie Grid Edge Service, Alternative Fuels Data Center

“Public EV charging networks are looking to establish and secure their footholds through aggressive expansion plans, innovative financing structures, and partnerships with automakers and other brick-and-mortar businesses,” said Nick Esch, Research Analyst, Wood Mackenzie.

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Automakers continue to curate charging experiences 

Recent announcements by automakers such as Ford, General Motors, and Rivian to adopt the North American Charging Standard (NACS) connector will give their drivers access to the Tesla Supercharger network. This signals the industry’s move toward Tesla’s formerly proprietary NACS, which has offered drivers a seamless and reliable charging experience. Charging equipment manufacturers such as ABB, ChargePoint, and Tritium have also announced that site hosts will have the option to add NACS ports on their hardware.

Growth opportunities for retail stores

Deployment of EV charging infrastructure at brick-and-mortar locations offers major growth potential and remains an untapped market. Eligibility for the National Electric Vehicle Infrastructure grant program and proximity to population centers is driving retail store chains to deploy EV charging networks. Walmart intends to build its fast-charging network, potentially becoming the fifth-largest DCFC network in the US (based on current deployments). 

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“There is so much opportunity in the brick-and-mortar segment as it has synergies with EV charging,” said Amaiya Khardenavis, Analyst, EV Charging Infrastructure, Wood Mackenzie. “It is estimated that 85-90% of the US population lives within 10 miles of major retailers, making them very convenient charging locations for EV drivers. The stores seeking to increase customer dwell time will benefit from offering onsite EV charging, while stores that already enjoy high dwell time seek to earn additional revenue from charging.”

Source: Wood Mackenzie Grid Edge Service, Alternative Fuels Data Center

“Public EV charging networks are looking to establish and secure their footholds through aggressive expansion plans, innovative financing structures, and partnerships with automakers and other brick-and-mortar businesses,” said Nick Esch, Research Analyst, Wood Mackenzie.

Automakers continue to curate charging experiences 

Recent announcements by automakers such as Ford, General Motors, and Rivian to adopt the North American Charging Standard (NACS) connector will give their drivers access to the Tesla Supercharger network. This signals the industry’s move toward Tesla’s formerly proprietary NACS, which has offered drivers a seamless and reliable charging experience. Charging equipment manufacturers such as ABB, ChargePoint, and Tritium have also announced that site hosts will have the option to add NACS ports on their hardware.

Growth opportunities for retail stores

Deployment of EV charging infrastructure at brick-and-mortar locations offers major growth potential and remains an untapped market. Eligibility for the National Electric Vehicle Infrastructure grant program and proximity to population centers is driving retail store chains to deploy EV charging networks. Walmart intends to build its fast-charging network, potentially becoming the fifth-largest DCFC network in the US (based on current deployments). 

“There is so much opportunity in the brick-and-mortar segment as it has synergies with EV charging,” said Amaiya Khardenavis, Analyst, EV Charging Infrastructure, Wood Mackenzie. “It is estimated that 85-90% of the US population lives within 10 miles of major retailers, making them very convenient charging locations for EV drivers. The stores seeking to increase customer dwell time will benefit from offering onsite EV charging, while stores that already enjoy high dwell time seek to earn additional revenue from charging.”

Source: Wood Mackenzie Grid Edge Service, Alternative Fuels Data Center

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