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Edinburg Council appoints seven members, including former Rep. Verónica Gonzáles, to the governing board of the newly-created Edinburg Economic Development Department

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Featured: Former Rep. Verónica Gonzáles, D-McAllen, who currently serves as Vice President for Governmental and Community Relations, The University of Texas Rio Grande Valley. Photograph By PAUL CHOUY

Texas Border Business

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By DAVID A. DÍAZ

A former state representative and three previous members of the Board of Directors of the now-dissolved Edinburg Economic Development Corporation, along with three other prominent area leaders, on Tuesday, June 2, 2020, were unanimously appointed by the Edinburg City Council to lead the city government’s newly-created Edinburg Economic Development Department. 

The Edinburg Economic Development Department takes over the duties of the Edinburg EDC, which since its creation by city voters in the early 1990s, was a Type A nonprofit organization, which according to the Texas Comptroller of Public Accounts, “ is typically created to fund industrial development projects such as business infrastructure, manufacturing and research, and development. Type A EDCs can also fund military base realignment, job training classes, and public transportation.” More details »

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The Edinburg EDC every year received millions of dollars from the city’s one-half cent sales tax for a wide range of economic development programs. Its current annual budget, which covers October 1, 2019, through September 30, 2020, was $5.9 million.

In related action, the city council on Tuesday, June 2, 2020, also set the number of members of the governing board for the Edinburg Economic Development Department to seven members. By comparison, the Board of Directors for the Edinburg Economic Development Corporation had five members who were appointed by the majority of the Edinburg City Council, which includes the mayor.

The new Edinburg Economic Development Department, along with the seven members of its board of directors, are empowered to promote and develop commercial, industrial, and manufacturing enterprise, and to promote and encourage employment, according to the city agenda packet, which was released to the public online early Friday evening, May 29, 2020.

Former Rep. Verónica Gonzáles, D-McAllen, was among 31 renowned area residents who had applied for one of those seven new and powerful board of director’s volunteer posts to help lead the Edinburg Economic Development Department.

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Initially, when the city council agenda packet was made public on the Internet by the city government, there were 24 individuals who had submitted their candidacy for the seven slots. On Monday afternoon, June 2, 2020, an updated list was provided, which increased the number of applicants to 31.

Although Gonzáles and the other six appointees were announced on Tuesday, June 2, 2020, they must still pass a background check, coordinated by the city manager’s office, which is required of all individuals seeking to serve on city boards and related advisory committees.

The seven new members of the Board of Directors, Edinburg Economic Development – as was required of all 31 candidates – provided key biographical information on their respective applications,

The application asked for each candidate’s full name, home address, email address, name of employer, and employer’s address. 

That information for the seven new board directors are, in alphabetical order, follows:

  • Daniel Antonio Díaz, 3225 Dutchess Street, Edinburg DanDiaz803@gmail.com South Texas Health Systems, McAllen
  • Roland Gómez, 3816 Anaya Street, Edinburg rolandgomez72@yahoo.com City of Pharr
  • Verónica Gonzáles, 1201 W. University Drive veronica.gonzales@utrgv.edu Vice President of Governmental and Community Relations, The University of Texas Rio Grande Valley
  • Hiren Govind, 2708 South Business Highway 281 hiren@qubehotelgroup.com Qube Hotel Group, 502 West Trenton Road, Edinburg
  • Sabrina Walker Hernández, 3472 Los Lagos Drive, Edinburg sabrina@supportingworldhope.com Supporting World Hope, P.O. Box 3122, Edinburg
  • Raúl Reséndez 1510 S. Sugar Road, Edinburg, raulresendezut@gmail.com Raul Reséndez State Farm Insurance, 1510 S Sugar Rd., Suite #1, Edinburg
  •  Aaron (Ronny) Rivera, 2512 Churchill Avenue, Edinburg ron@hillcrestedinburg.com Rivera Funeral Home, 1901 Pecan Boulevard, McAllen

Díaz, Gómez, and Govind are recent members of the Board of Directors, Edinburg EDC.

Gonzáles, an attorney, represented House District 41 from January 2005 to June 29, 2012. She resigned her seat to become Vice President for University Advancement at the University of Texas-Pan American, which in 2013 become The University of Texas Rio Grande Valley.

When she vacated her seat from the Texas Legislature, she was the two-term Chair of the House Committee on Border and Intergovernmental Affairs, which developed proposals to improve security while maintaining economic development along Texas’ border with Mexico. That legislative panel also identified health disparities in counties along Texas’ border with Mexico and proposed strategies to expand preventive medical care. 

During the public forum segment at the beginning of the Edinburg City Council meeting on Tuesday, June 2, 2020, she praised all the candidates, and explained how she would be able to help generate economic growth for Edinburg:

“Good evening, Mary and City Councilmembers. My name is Verónica Gonzáles. I am a resident of the City of Edinburg, and I also serve as Vice President of Governmental and Community Relations at The University of Texas Rio Grande Valley. Go Vaqueros.

“I was very pleased to see that the EEDC board was expanding to include a position for education representative because education and economic development are very strongly tied to one another. I truly believe when the education community succeeds, so does our community at large. Our greatest economic development tool is our skilled labor and educated human capital.

“I stand before you tonight to express my interest in serving on this EEDC board. I recognize there are many, many wonderful and qualified applicants, and it won’t be an easy decision for you tonight to limit it to the number that you have selected. I simply wanted to say that I believe that I am well-qualified for this position and that if you entrust me with this appointment, I will do my best to be a strong and collaborative voice for education, and look forward to contributing ideas to strengthening and grow our city’s economic position. Thank you, and good evening.”

In her application for the Board of Directors, Edinburg Economic Development Department, she provided the following additional background and credentials:

“Verónica Gonzáles is a recognized leader in the public and private sectors, having more than 20 years of experience in negotiating and advocating to obtain results – as an attorney, mediator, legislator, fundraiser and now working in government and community relations for The University of Texas Rio Grande Valley. She practiced law in the Rio Grande Valley. 

“During those years, she was recognized as a Super Lawyer four times the the Texas Super Lawyers and was name of of ‘30 Extraordinary Women in Law’ by Texas Lawyer. In 2004, she was elected to the Texas House of Representatives, where she served four terms, two of which she was the Chair of the House Committee on Border and Intergovernmental Affairs. She is the first – and so far –  the only woman elected to represent House District 41 in the Texas House of Representatives. To this day, she remains the only female elected as state representative from the Rio Grande Valley.

“Throughout her legislative career, she was named to several national committees and received numerous honors such as the “Legislative Champion Award” from the Texas Association of Community Health Centers, the “Patient Advocacy Award” from the Texas Academy of Family Physicians, the “Voice of the People Award” from the Rio Grande Valley Equal Voice Network, and was named one of eight “Ultimate Latinas” in the nation by the United States Hispanic Chamber of Commerce, recognizing her legislative achievements that benefit the business community.

“She was also selected as only one of 12 Democrats and 12 Republicans national to serve in the Aspen-Rodel Leadership Program. 

“At UTRGV, she oversees local state and federal governmental relations, community engagement and economic development programs. She was the first in her family to go to college and credits education for her success and the money opportunities she has received. She holds a Bachelor of Arts degree with Honors from Southwest Texas State University and a law degree from the University of Texas at Austin. She serves on numerous boards throughout the Rio Grande Valley.”

The full list of the applications for membership on the Board of Directors for the city’s newly-formed Edinburg Economic Development Department attracted a Who’s Who in business, public policy, government, marketing, banking, real estate, law, and other fields.

That list follows, in the order provided in the updated Edinburg City Council agenda packet that went online on Monday, June 1, 2020. The applicants are identified by their name, home address in Edinburg, email address, employer, and employer’s address.

1. Roberto Montelongo

7000 Queens Drive, Edinburg

robert_montelongo@icloud.com

Koch Specialty Plant Services

12221 East Sam Houston Pkway N, Houston

2. Norma Ramírez

3904 View Point Drive, Edinburg

myersn@sunnyproduce.com

Sunny Produce, LLC

6500 South 23rd Street, Ste. 10, McAllen

3. Richard Mark García

909 N. McColl, Edinburg

rmarkgarcia@yahoo.com

Hidalgo County Drainage District No. 1

902 Doolittle, Edinburg

4. Daniel Antonio Díaz

3225 Dutchess Street, Edinburg

DanDiaz803@gmail.com

South Texas Health Systems, McAllen

5. Hiren Govind, Edinburg

2708 South Business Highway 281

hiren@qubehotelgroup.com

Qube Hotel Group

502 West Trenton Road

6. John Jett, MBA, CHFC

4739 S. Jackson Road, Edinburg

info@JettFinancialGroup.com

Jett Financial Group, LLC,

4739 Jackson Road, Edinburg 

7. Ponciano N. Longoria, P.E., CFM

3804 Anaya Street, Edinburg

plongoria72@gmail.com

TEDSI Infrastructure Group, Inc.

1201 E. Interstate 2, Mission

8. Moisés Segovia

2207 Jewel Cir, Edinburg

lifestarems.rgv@gmail.com

Life Star EMS

5219 S. McColl Road, Edinburg

9. Aaron (Ronny) Rivera

2512 Churchill Avenue, Edinburg

ron@hillcrestedinburg.com

Rivera Funeral Home, 

1901 Pecan Boulevard, McAllen

10. Daniel Treviño

1708 Damasco Avenue, Edinburg

dantrev74@yahoo.com

Keystone Professional Services

14220 N. Rooth Road, Edinburg

HydroPro Solutions

907 Rockmoor, Georgetown

11. Jeffrey Alvarado, DDS

2823 Fuente De Paz, Edinburg

jalvaradodds@yahoo.com

The Lakes Family Dental, PLLC

3103 Center Point, Edinburg

12. Agustín Hernández, Jr.

1610 Alcañiz Drive, Edinburg

agustinhernandezjr@live.com

Hernández Law Group

213 W Interstate 2, Suite A, Pharr

13. Michael Anthony Kent

419 N. Loto Lane, Apt. 4, Edinburg

makent23@icloud.com

F&T Valley Motor Sports, LLC

1007 E. I-2, Pharr

14. Fern McClaugherty

1801 N. McColl Road, Edinburg

pinkysuphh@aol.com

Pinky’s Upholstery, 1801 N. McColl Road, Edinburg

15. Lee Castro

4610 South Jackson Road, Edinburg

lee@legacychapelsrgv.com

Legacy Chapels, 4610 South Jackson Road, Edinburg

16. Dawn Elsik

1607 N. Sugar Road, Edinburg

dawnelsik@aol.com

Keller Real Estate Investments, McAllen

17. Raúl Reséndiz

151o S. Sugar Road, Edinburg

Raul Reséndez State Farm Insurance

1510 S Sugar Rd., Suite #1, Edinburg

18. Michael J. Williamson

1501 Jonquil Avenue, McAllen

mwilliamson@texasnational.com

Texas National Bank

4908 South Jackson Road, Edinburg 78539

19. Dora Zamora-Flores

1806 Woods Drive, Edinburg

dorazrn@aol.com

GOAL Pediatric Health Weight Program

20. Dr. Fernando Chapa

2608 Trisha Street, Edinburg

fchapa@southtexascollege.edu

South Texas College

3201 W. Pecan, McAllen

21. Verónica Gonzáles

1201 W. University Drive, Edinburg

veronica.gonzales@utrgv.edu

Vice President of Governmental and Community Relations

The University of Texas Rio Grande Valley

22. Cesar E. Castro

2104 Arlina Drive, Edinburg

nani_cesar@hotmail.com

Region One Education Center, Edinburg

23. Valeria Chong

215 Rebecca Dr., Edinburg

chong.stxliteracy@gmail.com

South Texas Literacy Coalition

2526 W. Freddy González, Edinburg

24. Lydia Levant

4309 Mile 8 1/2 Road, Edinburg

ddgm95@aol.com

DGM Furniture Sales

302 S. Jackson Road, Edinburg

25. Dalia Buss

1002 South 15th Avenue, Edinburg

daliabuss@gmail.com

Buss Mechanical Service, LLC

26. Frank Lara

1101 W. Samano Street, Edinburg

edinburgstrong@gmail.com

Social Media Manager Company

27. Savannah González

107 E. Samano Street, Edinburg

attorney@SavannahGonzalez.com

Law Office of Savannah González

107 E. Samano Street, Edinburg

28. Roland Gómez

3816 Anaya Street, Edinburg

rolandgomez72@yahoo.com

City of Pharr

29. Sabrina Walker Hernández

3472 Los Lagos Drive, Edinburg

sabrina@supportingworldhope.com

Supporting World Hope

P.O. Box 3122

30. Edna Peña

1808 Ann Street, Edinburg

edna.pena@sbcglobal.net

Former Principal–ECISD; Small Business Owner, Real Estate and Insurance agent

31. Josué “Josh” Vázquez

619 Edgewood Avenue, Edinburg

joshua@wfsolutions.org

Workforce Solutions

Lower Rio Work Force Board

3102 W. Business 83, McAllen

Also according to the city council agenda packet:

The City Council shall appoint each Director based on experience, accomplishments, and educational background. All appointed members of the Board shall be residents of the City of Edinburg or a majority owner or executive management of a business or organization with the majority of its operations within the City of Edinburg.

Persons selected shall be serving or have served in a management of otherwise professional capacity within the following categories:

Private Sector: 

Four (4) persons representing private sector businesses among the following industries: manufacturing, trade, construction, retail, automotive, food services, lodging, healthcare, financial services, sports, entertainment, transportation, storage, telecommunications, utilities, media and professional services.

Education: 

One (1) person representing education, including pubic and private institutions, K-12, higher education, and vocational training.

Small Business: 

One (1) person representing small business, as defined by the Small Business Administration, located in the City of Edinburg.

Public Service: 

One (1) person representing public service, community organizations, or the arts.

City employees may not serve as Directors. To promote diversity of industries among the Directors, if any Director represents a single industry, that industry may not be represented solely by another Director. For example, two Directors with management experience in retail businesses, but with no other management or professional experience, may not serve at the same time. However, a Director with management or professional experience in both retail and food services may serve at the same time as a Director with management or professional experience in only retail. The goal and purpose is to have as many industries in the above categories represented at all times among the Directors.

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