Texas Border Business
EDINBURG, Texas – The Edinburg Chamber of Commerce (ECC) has been honored as the first-place winner of the Texas Chamber of Commerce Executives (TCCE) Excellence Award for Social Media Campaigns. The prestigious announcement took place at the TCCE Annual Conference held in Galveston, Texas, with an audience of hundreds of chamber of commerce professionals in attendance.
Each year, TCCE recognizes organizations for outstanding achievements in marketing, communications, and media outreach. Chambers statewide submitted entries across seven categories, including social media campaigns, websites, and marketing campaigns.
The Edinburg Chamber of Commerce maintains a robust social media presence across Facebook, Twitter, Instagram, LinkedIn, and YouTube, boasting a collective following of 27,400 supporters.
The award-winning campaign, “Shop Small Holiday Campaign,” focused on Edinburg’s digital ‘Shop Small’ coupon book. Leveraging their social media platforms, ECC strategically highlighted enticing coupons and featured local businesses to maximize engagement and outreach. Community members accessed these exclusive offers through their dedicated landing page at Edinburg.com/coupons.
Through targeted promotion of digital coupons, ECC successfully increased awareness and foot traffic to participating businesses, bolstering the local economy during the holiday season. This initiative underscores their commitment to supporting and empowering small businesses, ensuring a prosperous holiday for all residents.
In addition to the accolade, several ECC staff members were recognized for their dedication during the awards ceremony. Ronnie Larralde, Executive Director, received a milestone award for 10 years of service, while Nayeli Zenteno, Director of Marketing & Tourism, was honored for her 5 years of exemplary service.
Founded in 1906, TCCE stands as the oldest association of chamber of commerce professionals in the nation, dedicated to fostering excellence in chamber management and leadership across Texas.
For more information about the Edinburg Chamber of Commerce and its initiatives, visit Edinburg.com.
