Edinburg Celebrates Women Breaking Barriers in Leadership and Public Service

City luncheon brings together Rio Grande Valley trailblazers to share lessons on resilience, mentorship, and purpose

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Roxanne Lerma, Director of Communications & Media for the City of Edinburg, stands with panelists Natalia Velazquez, Veronica Gonzales, and Leah Wise at the conclusion of the “Women Leading with Purpose” luncheon on March 9, 2026, at the Edinburg Arts, Culture and Events Center. The speakers were presented with bouquets of flowers following the discussion on leadership, mentorship, and empowerment. Courtesy image
Roxanne Lerma, Director of Communications & Media for the City of Edinburg, stands with panelists Natalia Velazquez, Veronica Gonzales, and Leah Wise at the conclusion of the “Women Leading with Purpose” luncheon on March 9, 2026, at the Edinburg Arts, Culture and Events Center. The speakers were presented with bouquets of flowers following the discussion on leadership, mentorship, and empowerment. Courtesy image
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By Roberto Hugo González / Texas Border Business

EDINBURG, Texas — The City of Edinburg Human Resources Department hosted a women’s empowerment luncheon on Monday at the Edinburg Arts, Culture and Events Center, bringing together employees and community leaders for a panel discussion focused on leadership, career growth, and overcoming professional barriers.

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Panelists Natalia Velazquez, Veronica Gonzales, and Leah Wise participate in the “Women Leading with Purpose” discussion during the City of Edinburg Women’s Empowerment Luncheon on March 9, 2026, at the Edinburg Arts, Culture and Events Center. The leaders shared personal experiences and insights on resilience, leadership, and mentorship. Courtesy image

Panelists shared personal experiences navigating male-dominated fields, managing self-doubt, and building successful careers while maintaining personal priorities. The conversation also addressed mentorship, professional boundaries, and the importance of authenticity in leadership.

Wise, an attorney and entrepreneur, opened her own law practice in 2016 and now leads what she described as the largest 100 percent women-run law firm in the Rio Grande Valley. During the discussion, she recalled being told she had no place starting her own plaintiff’s law practice, a field she said is traditionally dominated by men.

“I knew that I owed it to the women who paved the way for people like me and to the younger generation of women lawyers who would join the legal field,” Wise said.

City of Edinburg employees and panelists gather for a group photo following the Women’s Empowerment Luncheon titled “Women Leading with Purpose” on March 9, 2026, at the Edinburg Arts, Culture and Events Center. The event brought together attendees to hear from Rio Grande Valley leaders about leadership, mentorship, and overcoming professional challenges. Courtesy image

Wise also founded the Wise Women Foundation to support minority women and established a scholarship program for Latina law students.

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Gonzales spoke about embracing uncertainty and stepping outside one’s comfort zone as a path to professional growth. A former Texas state representative, Gonzales served four terms in the Texas House and was introduced during the event as the first woman elected to represent the Rio Grande Valley in the legislature.

“Every time you step out of your comfort zone, you grow, and you learn to doubt yourself less,” Gonzales said.

Gonzales now serves as head of Governmental and Community Relations at The University of Texas Rio Grande Valley. She also reflected on the importance of maintaining perspective beyond career achievements.

“When we’re dying, on our deathbed, people aren’t going to remember you for your job,” Gonzales said. “They’re going to remember who you were as a person.”

Velazquez discussed the persistence required to succeed in technical and regulatory fields. She currently serves as Chief Building Official for the City of Edinburg and has achieved several regional milestones, including becoming the Rio Grande Valley’s first female Master Electrician and later earning the Master Code Professional designation.

She described facing rejection while advocating for the creation of a dedicated Building Safety department within the city, saying repeated setbacks strengthened her determination.

“Setbacks are a blessing,” Velazquez said.

Throughout the panel, speakers encouraged attendees to set goals, seek mentorship, and support other women pursuing leadership roles.

Wise emphasized the importance of authenticity and establishing professional boundaries to avoid burnout.

“Be authentically you,” Wise said. “Don’t hide the parts of yourself that you think are going to alienate people or turn them away because often that piece of yourself is who’s going to invite that tribe.”

The discussion aimed to encourage women in the workplace to lead with confidence while continuing to open opportunities for future generations.

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