Texas Border Business
AUSTIN – The Texas Department of Public Safety (DPS) announces the conclusion of its 90 Days of Safety campaign, a three-part public safety initiative launched on Aug. 11 in honor of the department’s 90th Anniversary. The three-month-long initiative ended on Nov. 9.
“As a law enforcement agency, DPS knows that partnerships are paramount to public safety – including ones with the very people we serve,” said DPS Colonel Freeman F. Martin. “Even though the department has finished the statewide 90 Days of Safety initiative, the important role Texans have in helping protect our state remains. Please continue to be vigilant, speak up, educate yourselves and look out for one another. YOU play a big part in keeping Texas communities, roads and families safe.”
Here are just a few highlights from DPS’ 90 Days of Safety:
- Airing a series of public service announcement (PSA) videos, like this one about Move Over or Slow Down, in over 180 driver license office waiting areas across the state.
- Printing over 12,000 Keeping Texas Safe coloring books for distribution to children in every region of Texas.
- Participating in the Soles Walking 4 Souls fentanyl awareness walk in San Antonio as part of Fentanyl Poisoning Awareness Month in October.
- Joining thousands of families at various trunk or treat celebrations across the state, including this one attended by hundreds of Austin ISD students, parents and staff.
- Teaming up with local schools across the state, as part of DPS’ School Safety Program, to conduct school safety walk-throughs like this one.
- Publishing a series of informational social media videos on topics including driver safety, Texas’ 10 Most Wanted Program, emergency alerts, among others.
- Partnering with local agencies during National Child Passenger Safety Week to raise awareness of correct child seat installation and use.
About DPS’ 90 Days of Safety
DPS’ 90 Days of Safety initiative was a three-part campaign broken down into 30-day themes: Keeping Texas Communities Safe (Aug. 11 – Sept. 9), Keeping Texas Roads Safe (Sept. 10 – Oct. 9)and Keeping Texas Families Safe (Oct. 10 – Nov. 9). Each theme represented different aspects of the department’s mission to protect and serve Texas, which highlighted ways Texans can make our state safer.
Throughout each theme, DPS shared a series of social media content and public service announcement (PSA) video messages from DPS leadership geared toward educating the public about available public safety resources and actions they can take to make our state safer.
