Texas Border Business
The City of McAllen and McAllen International Airport, the South Texas Airport of the Dallas Cowboys, unveiled exciting details for the 12th Annual McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden Auto Group.
“The McAllen Holiday Parade continues to put our city on the map as one of the brightest and most celebrated destinations in Texas,” said McAllen Mayor Javier Villalobos. “Every year, we raise the bar by bringing bigger experiences, new partnerships, and opportunities for families to make lasting memories together.”
Dallas Cowboys legend and two-time Super Bowl champion Tony Casillas (#75) was a distinguished guest at the McAllen International Airport and McAllen Holiday Parade Skybox press conference for a fan meet & greet, alongside star running back Javonte Williams (#33), who announced that current Cowboys tight end Jake Ferguson (#87) will attend as a guest of the 2025 McAllen Holiday Parade.
“This parade isn’t just lights and floats, it’s all heart,” said Javonte Williams, Dallas Cowboys running back. “You can feel the pride, the joy, and the love this community puts into every part of it. I’m honored to be a part of something so special.”
The McAllen International Airport Skybox Fan Experience will return to the McAllen Holiday Parade route, with tickets on sale now. Fans can cheer on the Cowboys and other celebrities from the Skybox Fan Experience zone, which will feature the Dallas Cowboys Cheerleaders, returning host from for CBS Sports and ESPN Radio, Alex Del Barrio, and a live DJ all on an illuminated LED stage.
“The McAllen Holiday Parade represents our city’s community, teamwork, creativity, and pride,” said McAllen City Manager Isaac Tawil. “Collaborations like the ones we share with the Dallas Cowboys and McAllen International Airport show how our city continues to innovate and deliver experiences that go above and beyond. We’re proud to see the Skybox Fan Experience grow into one of the parade’s signature attractions.”
Parade guests seated in the Skybox will also receive a free Dallas Cowboys T-shirt and can participate in exclusive giveaways, including a chance to win flights and tickets to a Dallas Cowboys game.
“Every year, as people travel during the holiday season, we strive to create a unique experience that brings families and our community even closer together,” said Jeremy Santoscoy, P.E., Director of Aviation for McAllen International Airport. “We’re proud to partner with the McAllen Holiday Parade team to give our community the opportunity to enjoy the excitement of the Dallas Cowboys right here at home.”
The McAllen Holiday Parade will take place on Saturday, December 6, at 6:00 p.m. at McAllen Veterans Memorial Stadium.
Tickets for the Skybox Fan Experience and all other seating options can be purchased at www.McAllenHolidayParade.com
For the latest updates on the parade, follow the McAllen Holiday Parade and the City of McAllen on all social media platforms.
