Texas Border Business
EDINBURG, Texas — The Board of Directors of Security First Federal Credit Union, the Rio Grande Valley’s largest homegrown credit union, is pleased to announce the appointment of Andy Reed as its new president and CEO.
Paula Sauceda, board chairperson said, “The Security First Credit Union Board of Directors is excited to welcome Andy Reed to our family! Andy’s vast credit union experience will help us continue our legacy of being the oldest credit union in the Rio Grande Valley and being Always Family, Always First for our member’s financial needs.”
Reed is an accomplished senior executive with 17 years of credit union experience. He comes to Security First from Baylor Health Care System Credit Union in Dallas, Texas, where he served as the president/CEO. At Baylor Health Care System, Reed focused on the credit union’s overall strategic objectives, reduced reportable loan delinquencies and doubled first mortgage loan origination two years in a row.
Prior to Baylor Health Care System, Reed served as president/CEO at Texas People Federal Credit Union in Fort Worth, Texas. There, Reed returned the credit union to profitability in his first year by increasing income, reducing expenses and reducing delinquency.
“I’m excited the next chapter in my career has brought me to the Rio Grande Valley to join the Security First family,” said Reed. “Security First has a rich history of serving the Rio Grande Valley and I’m looking forward to working with the team, my industry colleagues, and the local community to continue the tradition of Always Family, Always First. Security First is well positioned to ‘be the good’ in the Rio Grande Valley and that’s exactly what we’re going to do.”
Reed holds a Master of Business Administration degree as well as a Bachelor of Business Administration degree from LeTourneau University. Reed is an active member of Cornerstone Credit Union League’s Awareness and Outreach Committee and Resources Advisory Committee. Reed has also served as a Trustee to the Cornerstone Credit Union Foundation since 2017.
Reed served on the CUNA Marketing and Business Development Council Executive Committee for six years, holding the Chairman position from 2015–2017. In addition, Reed was named Business Development Professional of the Year by the Credit Union National Association and a Credit Union Rock Star by Credit Union Magazine in 2013.
In his spare time, Reed loves to travel and is especially fond of cruise vacations.
