Awards recognize the best marketing, publicity & promotions throughout North America
Texas Border Business
McAllen, TX – The Event & Arena Marketing Conference (EAMC) announced the finalists for this year’s awards ceremony, which recognizes the most innovative and impactful work in the live entertainment industry. Of the top five categories, the City of McAllen was one of three finalists nominated for EAMC Marketing Campaign of the Year; specifically, for their successful marketing efforts for last year’s introduction of Fiesta De Palmas. Other finalists in the category include:
- L.A. Live 10th Anniversary – L.A. Live / AEG
- Scotiabank Arena Venue Naming Rights – Scotiabank Arena / MLSE
“We are so excited and honored to be nominated alongside these powerhouse agencies in an international association. This is a big deal for the City of McAllen and I am glad we are getting recognized for the hard work we have put behind this event,” said Yajira J. Flores, Director, McAllen Convention Center Facilities.
Winners are selected by voters on social media. To vote for the Fiesta De Palmas Rebranding Campaign, head to https://bit.ly/2G8Xti7. The City of McAllen entry category is #2 on the ballot; all voters must vote for the other five categories on the ballot for the vote to count. Only one entry per email address is allowed. Voting is open until May 3, 2019.
That event, originally known as PalmFest, underwent a name change last year and was held earlier in the year to coincide with an important Mexican holiday. It was re-introduced as a cultural celebration with a focus on what a makes a festival a truly great event: live music, food, adult beverages and entertainment for all.
To prepare for the festival and re-branding, McAllen City planners launched extensive social media outreach, TV, radio and print campaigns and kicked off the event with a festive press conference. The first ever Fiesta De Palmas, which featured partnerships with other major media and corporate partners helped draw a record attendance of 45,000 visitors over the two-day event and created a $2.3 million economic impact for the City of McAllen last year. The City of McAllen is proud of their first-ever nomination.
The EAMC conference, held each year across the U.S. and Canada, hosts hundreds of industry leaders focused on sharing talent, expertise, and insight with fellow brand marketers. Finalists are selected by a panel of industry professionals and winners will be announced during a live awards ceremony during the EAMC Awards conference June 13 in Toronto.
 announced the finalists for this year’s awards ceremony, which recognizes the most innovative and impactful work in the live entertainment industry.){kind=link}