Texas Border Business
EDINBURG, Texas — The City of Edinburg proudly invites the community to the 12th annual FridaFest, an evening filled with art, music, and cultural celebration. Set to take place on Saturday, March 8, 2025, from 5 p.m. to 11 p.m. in front of the Arts, Culture & Events Center (315 W. McIntyre St.), this beloved festival honors the spirit of Frida Kahlo while celebrating creativity, wellness, and the strength of womanhood.
The festivities begin at 5 p.m., transforming downtown Edinburg into a vibrant hub of activity. This year’s event features two dynamic stages with an exciting lineup of performances, including Alejandra y sus Diamantes, La Gran Sonora, and Tejano Queen Forever, a Selena tribute band, bringing high-energy music to the Promenade Park Amphitheater.
Festivalgoers can immerse themselves in a world of live art, folkloric performances, Frida-inspired fashion, interactive children’s activities, and a breathtaking chalk art exhibit showcasing the talents of local artists.
Adding to the immersive experience, attendees are encouraged to dress as Frida Kahlo and embrace the festival’s lively atmosphere. Frida’s Petting Zoo will offer a delightful experience for animal lovers, while food trucks and local vendors will provide delicious eats and unique finds.
Returning this year, the FridaRiders Caravan, in partnership with the South Texas Motorcycle Museum, will make a grand entrance at FridaFest. Female riders are especially encouraged to participate, and free registration is available at edinburgarts.com/fridafest. The best-dressed Frida Riders will be awarded 1st, 2nd, and 3rd place as part of a People’s Choice selection.
FridaFest is a free, family-friendly event that invites the community to celebrate the intersection of art, culture, and wellness in a way that honors one of the world’s most iconic artists. Don’t miss this unforgettable evening filled with color, creativity, and community spirit!
For more details and updates, visit edinburgarts.com/fridafest.
