Texas Border Business
FridaFest honors renowned Mexican artist Frida Kahlo and celebrates the local artistic community. The festival will open with the premiere of an original musical, ¡Despierta!, about the region and starring 75 community members. After the premiere, the outdoor celebration will include public art commissions, demonstrating artists, local performers, and an exciting closing headliner. This festival will surround the new Edinburg Arts, Culture, and Events Center (A.C.E), soon to be the “Heart of the Arts in Edinburg.”
This year’s FridaFest is part of a larger national campaign called Arts for EveryBody. Across the country, on this day in 17 other big cities and rural counties, thousands will gather for large-scale participatory art projects to spotlight that arts participation in all its brilliant forms, is good for the health of individuals and communities. For example, older adults who participate in the arts report a 48% lower risk of depression and a 44% reduction in dementia; the health benefits of arts participation are equivalent to the benefits of weekly exercise. Participating in the arts reduces stress and loneliness, which are risk factors for a wide range of ailments, including hypertension and heart disease.
Visit https://www.artsforeverybody.org/ to learn more.
| Community Artists Free to the community |
| Saturday, July 27 5:30pm – 6:45pm: Premiere of ¡Despierta! at the Edinburg Municipal Auditorium 6:45pm – 9:45pm: FridaFest outdoor celebration on the festival grounds 9:45pm: Drone Show, best viewed from Promenade Park Amphitheater 10:00pm – 11:00pm: Main stage closing performance with a special guest! |
| Musical premiere Edinburg Municipal Auditorium200 N 7th AveEdinburg, TX 78539 Demonstrating artists Promenade Park Amphitheater201 W McIntyre StEdinburg, TX 78541 |
