Texas Border Business
By Roberto Hugo González
The McAllen Heritage Center Museum of History & Culture is currently playing host to an impactful exhibit “IN HIS OWN WORDS: THE LIFE AND WORK OF CÉSAR CHÁVEZ” that journeys through the life and legacy of César Chávez, a revered Mexican American labor leader and civil rights activist.
José Vidales, as the curator at the McAllen Heritage Center for the past two and a half years, told Texas Border Business in Exclusivity that he has been fortunate to oversee the curation of many exhibits. He pointed out that this showcase holds a profound resonance, not only with him but with countless visitors who’ve been touched by Chávez’s enduring legacy.
Vidales stated that the exhibition has attracted a diverse crowd, many of whom recall Chávez’s influence during their childhood years, often through stories of their parents. They remember hearing him speak or meeting him in the fields of California. It’s evident that Chávez had a unique charisma, an ability to connect with people from all walks of life, regardless of how brief or significant their interaction with him was.
Originally from Weslaco, Texas, Vidales said to be familiar with the tales of Chávez, primarily through news clips and reports during his formative years. “While I never had a direct connection with him, the impact of his work in the Rio Grande Valley and beyond is undeniable,” he said.
Chávez’s influence wasn’t just limited to mobilizing people. He awakened a community to the reality of their challenging circumstances and motivated them to aspire for more, to push against the status quo. For years, Latino farmworkers found themselves marginalized, underpaid, and exploited by unscrupulous businesses. In this challenging landscape, Chávez rose as a beacon of hope. He championed “La Causa” – a movement geared towards organizing Mexican American farm workers.
He didn’t just stand up against the oppressors; he ignited a fire within a community. He prompted individuals to understand that their present situation was not the end-all and that they deserved better. As Chávez once eloquently put it, “We cannot seek achievement for ourselves and forget about progress and prosperity for our community. Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own.”
Vidales added that the exhibit on César Chávez “IN HIS OWN WORDS: THE LIFE AND WORK OF CÉSAR CHÁVEZ” is not just a tribute but an educational opportunity. It provides a comprehensive view of his life, moving beyond the snippets that the mainstream media once presented. Through captivating captions, moving photos, and revealing videos, visitors can research deep into the life of a man whose legacy continues to inspire millions.
The McAllen Heritage Center Museum of History & Culture is proud to host a special exhibit from August 2 to August 31, 2023, showcasing the life and work of César Chávez, the remarkable Mexican American labor leader and civil rights activist.
Vidales sent a message to Texas Border Business readers, “To all those reading, I extend a heartfelt invitation to join us at the McAllen Heritage Center Museum of History & Culture. Engage with the story of a man who moved mountains and inspired a community to stand tall and demand their rights. With free parking and no admission fee, there’s every reason to immerse yourself in the powerful world of César Chávez. Come, visit, learn, and let his legacy inspire you.”
With free parking and no admission fee, there’s no reason to miss this powerful exhibit.
Visit, learn, and be inspired.
