Texas Border Business
McALLEN, Texas – Celebrate the season’s most magical holiday light experience! The South Pole Illuminated Festival, presented by H-E-B Helping Here, brings the community together to celebrate the joy of Christmas with spectacular lights, festive entertainment, and exciting new attractions for 2025.
The festival’s signature Tree Lighting Ceremony will once again mark the start of the holiday season in McAllen, officially transforming the city into the South Pole of Texas.
During a press event on Tuesday, November 11, 2025, Mayor Javier Villalobos welcomed attendees and expressed his excitement for the festival’s return. “This is one of the largest and most anticipated events we host all year, and it just keeps getting bigger and better,” said Mayor Villalobos. “The weather in South Texas is perfect for enjoying the holidays outdoors, clear nights and bright lights set the best backdrop to bring Santa from the North Pole to our very own South Pole!”
City Manager Isaac “Ike” J. Tawil recognized the teamwork behind the event and the sense of community it brings. “The South Pole Illuminated Festival and McAllen Holiday Parade have become some of McAllen’s brightest symbols of unity and imagination,” said Tawil. “This event transforms our Convention Center District into a winter wonderland that rivals any in the nation, with millions of lights, world-class attractions, and experiences that give people a true sense of place and belonging.”
Festival highlights include:
- New “Christmas Across America” Lantern Displays featuring the Golden Gate Bridge, Mount Rushmore, Main Street USA, and the Statue of Liberty.
- Weekend Fireworks (Friday–Sunday) presented by McAllen International Airport, featuring the return of the Driscoll Electric Parade.
- Giant Ferris Wheel presented by Sames Lincoln McAllen.
- HEB on Ice: A South Pole Experience – McAllen’s own real ice-skating rink.
- Community Day, Tuesday, December 16, offering free admission courtesy of H-E-B Helping Here.
Festival Details:
- Opening Day: Thursday, November 28, 2025
- Hours of Operation:
- Wednesday, Thursday & Sunday: 5:30 p.m. – 9:30 p.m.
- Friday & Saturday: 5:30 p.m. – 10:30 p.m.
- Admission:
- Adults: Starting at $18-$15
- Children under 6: Free
- Wednesdays & Thursdays: Children 12 and under enjoy free admission through December 18, sponsored by Lone Star National Bank.
The park is also available for private holiday events, meetings, and corporate gatherings. To reserve your space, call (956) 681-3800.
The South Pole Illuminated Festival is presented by H-E-B Helping Here and proudly sponsored by Driscoll Children’s Hospital/Driscoll Health Plan, Sames Auto Group, Lone Star National Bank, McAllen International Airport, Reliant, and Metro McAllen.
For tickets and more information, visit www.mcallen.net/southpole and follow us on social media @southpoleoftexas and @cityofmcallen
