Texas Border Business
Step inside this month’s issue of Texas Border Business and meet a figure whose story reflects the grit, ambition, and heart of the Rio Grande Valley. On our front cover is Jesse Gonzalez, a prominent personal injury attorney whose career has been shaped as much by where he comes from as by what he has built. His story is built on perseverance, defined by principle, and driven by service.
In an exclusive, wide-ranging interview, Gonzalez opens up about legacy—what it truly means to build something that lasts. He speaks candidly about ethics in an industry often tested by shortcuts, and about the responsibility that comes with success in a close-knit region like the Rio Grande Valley. His reflections move beyond titles and case results, focusing instead on impact, influence, and trust.
Readers will be drawn into Gonzalez’s personal journey, which began far from courtrooms and corner offices. Raised as a migrant farm worker, he shares how long days in the fields, construction sites, and yard work alongside his parents instilled in him the values of hard work, resilience, and integrity. Those early lessons, he explains, became the foundation for both his personal life and professional philosophy.
In this issue, Gonzalez also outlines how those values shaped the law firm he built. He explains why client service has always come before profit, why reinvesting in the community matters, and why he has taken a public stand against unethical legal practices. Along the way, he reflects on defining career moments that confirmed he was doing more than handling cases—he was changing lives.
Finally, Gonzalez looks ahead. While firmly rooted in the Rio Grande Valley, he shares a vision for the future that includes potential statewide expansion without ever losing sight of home. To discover how legacy, ethics, and community come together in one of the Valley’s most recognizable legal careers, turn the page, go inside this issue, and read the full story.
Enjoy!
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