By Roberto Hugo Gonzalez
As originally published by Texas Border Business newsprint edition August 2014.
Just a few months ago a new company set up a 2nd franchise location in the Rio Grande Valley. The owners developed a NEW Body Weight Management and Contouring franchise concept that is considered revolutionary, first to McAllen and then to Mission. The business is Body Works Ultra Lipo Clinic. Body Works is not a SPA. They specialize in using three (3) industry leading and FDA Approved technologies in the process to deliver their services, and these are: low frequency ultrasound, radio frequency, and BIO Electric to target problem areas.
This amazing technology can melt away fat, sculpt beautiful waist lines, smooth out cellulite, and even remove and reduce wrinkles with machines and methods that actually get results.
Cinthia Esquivel, owner and founder of this Body Works Ultra Lipo Clinic franchise said, “There is now a NEW alternative to Liposuction and unlike surgical liposuction, our treatments require no pain, no surgery, no recovery period. Patients can walk out the door immediately with a new look and feel great.”
This is possibly the most amazing news for anyone that desires to lose a few inches off the waist however it can give you even better results than just a few inches.
Cinthia told Texas Border Business, “Right now our current record that we hold for the most inches lost is a total of 11 ½ inches of fat in only one 50-minute session.” She continued, “That was in only one treatment on the abdomen,” and all the before and after pictures are on the company’s website www.911bodyworks.com and Facebook.
She also pointed out that this treatment is considered a permanent procedure. “It is not a temporary solution in comparison to a body wrap. A body wrap is known to be temporary because it is not destroying the fat cells. It is only shrinking and dehydrating the fat cells. In our case, what we are doing is destroying and rupturing the actual fat cell through a process called cavitation.”
During the short time that they have been open in North McAllen, the most popular treatment requested by their customers is known as the Ultra Lipo™, which is the new non-invasive form of liposuction. It is known as the new alternative to Lipo. Cinthia said, “It can target any specific part of the body and we can begin to melt the fat in the area that is selected immediately. Another amazing quality is the Body Works Ultra Lipo Clinic signature guarantee. The Body Works procedure guarantees same day results.” In addition she said, “There’s no need to break or penetrate the skin. There’s no need of incisions, or special garments, no special diet required. It is all using state of the art technologies that help us to do this treatment.”
What are your future goals for growth? “My goal and desire for Body Works Ultra Lipo Clinic would be to break the mold for a small local Valley business and develop a strong reputable brand and service by delivering results that are the best in the industry, and thank God we are doing just that. That I know of we are the only company that can claim a proven record of 11 ½ inch loss in only 1 treatment and of course offer also a Minimum ½ inch Same Day Guarantee. Unlike other companies we focus on getting our clients results the first time around. We believe in Quality versus Quantity.”
In fact, Cinthia has bigger plans and that is to be able to grow the Body Works Brand into a National and International franchise conglomerate. She said, “We have been getting some inquiries from different states that are interested in the business model that we’ve developed and praise God it’s definitely on its way there.”
Cinthia said that so far Body Works has successfully been able to acquire eight different locations, three locations are in the Rio Grande Valley. “Five locations are currently in the Houston area and we are on our way to Austin. All in less than one year”. She said, “We are actively looking for potential franchisees to be able to expand in different parts of the state of Texas.”
Another advantage that Cinthia has is that she is the only one that can sell the franchise of Body Works Ultra-Lipo Clinic anywhere in the United States.
She explained that customers select their services over their competitors, “Because we have established a great reputation for getting people strong long-lasting results starting from day one.”
Cinthia’s task during her do diligence was to find something that could give people a new alternative, and not go directly to an invasive procedure. “Our alternative is that we are pain free, non-invasive, and most importantly, we are affordable!” She continued, “This means that our customers don’t need to miss work.”
Cinthia stated, “That has to be one of our biggest advantages over our competitors, is that there is relatively no pain, no surgery, no down time, and no side effects.” She believes that they have developed an affordable Lipo service for everyone; sessions start at only $100 per treatment.
Aside from that, there is a guarantee, she stated, “Any client coming here will have same day results, a minimum of half an inch or the treatment will be free. Our results are different compared to other competitors because they offer something similar but they do it over an accumulative full body total and we do not.”
The plans are that this company will grow to five different states in a five-year period and possibly Mexico. “It is definitely a real possibility seeing that we have been getting some inquiries from the Monterrey Mexico area and we are definitely and actively looking for franchisees for Body Works Ultra Lipo Clinic.”
It will be interesting for our readers to find out how Cinthia ended up owning this franchise when she was a high-ranking executive in the Real Estate business. By her account, she left the Real Estate business when she had a second child, her daughter Hanna. She went through the struggles after a pregnancy with excess weight gain and she was not happy.
At that time her condition was weighing on her physically, mentally, and emotionally. “There’s got to be something that I can do. I had tried everything about dieting.
But as every other woman can attest to, it’s very hard for a woman to maintain a diet when she has small children.”
She started looking for alternatives and she found out about a specific type of technology that was just being introduced to the United States.
After her research, she made friends with a leading engineer in the industry who developed similar technology who is also a medical doctor. He offered to help if she wanted to learn.
Well, the rest is history because Body Works Ultra Lipo Clinic is a reality and a success based on the popular demand of their services.
Cinthia, a Rio Grande Valley native, attended McAllen Memorial High School and then South Texas Community College, and the University of Arlington majoring in real estate and real estate law.
She was a commercial realtor for over nine years. “I started off with a company called NAI Rioco Realty which is one of the largest commercial real estate companies in the South Texas area. I represented several national tenants.”
She had the exclusive buyer/tenant representation for the local Applebee’s Franchisee and also assisted/represented other reputable national chains.
Cinthia has been married to Israel Esquivel for 10 years and they have two children, Joshua and Hannah.
She said about her husband, “His background comes also from commercial real estate. He and I both worked for the same commercial real estate company at one point. Then he went on his own and we invested in a dental equipment repair franchise called ‘High Speed Service Dental Repair’ and he has been doing that for the last six years.”
When Cinthia met Israel she says, “I’d have to say it was love at first sight and God sent; we just had a strange connection. We didn’t know what it would lead to but we are happy that we both followed our hearts and listened to God’s voice.”
It is important to say that Cinthia says the biggest influence in her life was her Mother. She said that they grew up very poor and even though they were poor, her mother always taught her that she should never give up.
“She worked a full time job, raised three children on her own as a single mother, and still never gave up pursuing a full time college education to better us all.
She taught us that you have to work hard and never give up. I’d have to say the biggest thing she instilled in me was perseverance with hard work and hope…”
“My kids and my husband are the biggest stress relief for me. Aside from that when we are all at home together our favorite hobby has to be the outdoors; we love horses. My daughter and my son just love horseback riding.”
She says the most important thing is, “My relationship with God, is number one, second is my relationship with my husband, and third is my relationship with my children and my family.”
How do you want to be remembered? “I would like to be remembered as a humble person, yet persistent, and as a testimony that God can make something out of nothing because that’s what he’s done with me in my life.”
Cinthia Esquivel owner of Body Works Ultra Lipo Clinic was chosen to become the Exclusive feature story for the August 2014 issue of Texas Border Business because she is a genuine entrepreneur. We admire and promote business people with the spirit to create and serve. Her office is located at 7017 N. 10th St., Suite K in McAllen, Texas; give her call at (956) 616-1554 for more information. TBB
Written by Roberto Hugo Gonzalez the 2009 SBA Journalist of the Year Award Winner & The 2009 and 2012 Paul Harris Award recipient.
