Texas Border Business
PHARR, Texas – The City of Pharr is proud to announce the incredible success of Avocado Festival 2024, which drew over 20,000 attendees from across the Valley and beyond! Held on Saturday, October 12, in the heart of Downtown Pharr, this year’s festival not only celebrated all things avocado but also the city’s pivotal role in the produce industry as a gateway to fresh fruits and vegetables for the entire nation.
The festival is part of the “Fresh on the Border” initiative, which celebrates the start of the produce season each October at the Pharr International Bridge. The Pharr International Bridge is the leading U.S. produce crossing, handling more than 60% of the nation’s fresh fruits and vegetables, including avocados, and ensuring communities across the country are nourished year-round. By recognizing the importance of fresh produce, especially avocados, Avocado Festival 2024 paid tribute to Pharr’s contributions to both local and national food supply chains.
In collaboration with the Pharr Economic Development Corporation (EDC), the Greater Pharr Chamber of Commerce, and the Pharr International Bridge, the City of Pharr was excited to host a day filled with fun, food, and festivities that highlighted the city’s vibrant produce industry and economic strength.
The festival featured an unforgettable lineup of live performances, including Trey Gonzalez, Mesteño, Red – Taylor Swift Tribute, La Casetera, and country music sensation Chris Young, who wowed the crowd as the festival’s headliner. Over 140 local food and market vendors displayed culinary creations and handcrafted goods, while 150 car show participants showcased their unique vehicles, adding to the excitement.
Attendees also enjoyed family-friendly carnival rides, the ever-popular guacamole and avocado costume contests, lucha libre, a petting zoo, and much more, making this year’s festival an extraordinary community event.
Mayor Ambrosio Hernandez, M.D. commented, “Avocado Festival 2024 was not only a celebration of our community and culture, but also a recognition of Pharr’s vital role in distributing fresh produce, especially avocados, across the country. The festival is a testament to our city’s economic vitality and our dedication to bringing the best of Pharr to the world.”
A special thank you to Valley Metro for providing Park and Ride services, ensuring smooth transportation for all. The success of this year’s festival would not have been possible without the support of the Avocado Festival Committee, our sponsors, and the dedicated efforts of the city commission.
As Pharr continues to lead in the fresh produce industry through its international bridge, the city looks forward to continuing to grow this tradition next year, building upon the legacy of Avocado Festival with even more excitement and community spirit.
