Texas Border Business
BROWNSVILLE, Texas – The Greater Brownsville Incentives Corporation (GBIC) is pleased to announce the appointment of Alexa J. Perez as its new Director of Marketing & Communications. An award-winning Communications & Marketing leader with a distinguished career, Alexa brings a wealth of experience and a trackrecord of success in brand management, storytelling, and public relations.
“Alexa’s addition to our team is a strategic move towards realizing our vision for economic growth,” stated Bret Gardella,Executive Director & CEO of the Greater Brownsville Incentives Corporation (GBIC). “Her track record of success andinnovative approach make her the ideal leader to drive the organization’s marketing and communications initiatives tonew heights.”
As the newly appointed Director of Marketing & Communications, Alexa will be responsible for managing the organization’s public image, driving impactful brand strategies, and advancing the organization’s vision for economicdevelopment in Brownsville. Beyond these responsibilities, Alexa is committed to serving the community and diverse audiences by equipping them with the necessary tools to access the resources offered by the Greater BrownsvilleIncentives Corporation, ensuring inclusivity and accessibility for all.
“I am honored to join the team and contribute to its mission of fostering economic development in Brownsville,” says Alexa J. Perez. “I look forward to leveraging my experience to amplify the organization’s voice, connect with ourcommunity in meaningful ways, and contribute to realizing our shared vision for economic growth in Brownsville.”
Graduating with honors from the University of Texas Rio Grande Valley (UTRGV), Alexa also holds certifications from prestigious institutions like Harvard University and Walt Disney University in Brand Management, Marketing,Leadership, Communications, and Finance. With a rich background in storytelling and brand management, Alexa hascollaborated with both local businesses and global brands, earning multiple awards for her outstanding work.
Recognizing Alexa’s expertise, Gardella, said, “Alexa brings a unique blend of expertise and creativity. We believe herstrategic vision will be instrumental in advancing our mission and reinforcing GBIC’s position as a leader in economicdevelopment in the region.”
For media inquiries or additional information, contact Alexa J. Perez, Director of Marketing & Communications,at aperez@greaterbrownsville.com or call 956-443-2663.
