Texas Border Business
By Roberto Hugo González
McAllen, Texas, January 2025—In the Rio Grande Valley, Sony Rego is recognized as a dynamic entrepreneur and a passionate advocate for the restaurant industry. As the owner of Santa Fe Steak House and Cantina, the Republic of the Rio Grande, and the University Draft House, Sony has used her business expertise and leadership role within the Texas Restaurant Association (TRA) to drive change and support restaurateurs throughout the state.
In an exclusive interview, Sony shares insights about her journey, the significance of industry advocacy, and how restaurateurs can succeed in a changing business landscape.
Sony and her husband, Albert Rego, recently hosted the “TRA President’s Dinner at the Drafthouse” with the Texas Restaurant Association Valley members, highlighting her influence and commitment to the industry. “I’ve been a board member and currently sit on the board for the Texas Restaurant Association, specifically the Rio Grande Valley chapter,” she explains. “The TRA is an essential organization for restaurateurs like me. They advocate for the restaurant industry, which, as you heard tonight, is a billion-dollar sector.”
Her involvement with the TRA highlights the power of networking and advocacy. “The TRA represents us in Washington, fighting regulations and bills that can negatively affect restaurants,” she emphasizes. From battling rising credit card fees to defeating potentially harmful regulations, the TRA’s efforts have been instrumental in shaping a favorable environment for Texas restaurateurs.
Sony quickly highlights the industry’s pressing challenges, such as escalating credit card fees. “Years ago, we paid around 1.65% in fees whenever guests used credit cards at our establishments. We were warned that 2025 those fees could rise to 4% or 4.5%. The TRA advocates for us in Washington to address these challenges,” she says.
Another issue that demands attention is new labor regulations. “The Department of Labor regulation requiring salaried employees to make at least $58,000 a year starting January 1st is a significant change. Many restaurateurs may not even be aware of it. The TRA is so important—it keeps us informed about these changes.” According to her, the Department of Labor’s New Overtime Regulation that TRA was fighting did not go through or into effect this January 1st.
Despite the undeniable benefits, many local restaurateurs remain unaware of what the TRA offers. “Many restaurant owners, especially mom-and-pop establishments, don’t know about these benefits,” Rego explains. She notes that the membership fee—ranging from $500 to $800 annually—is a small investment compared to the savings and resources provided by the association.
“As a TRA member, you get discounts on business insurance, legal guidance, and resource access. For example, they can send you templates for employee handbooks or connect you with the right companies for operational support. These tools are invaluable for any restaurateur,” Sony asserts.
Supporting Future Generations: The ProStart Program
One of Sony’s greatest passions is supporting future culinary professionals through the TRA’s ProStart program. “This program has helped over 500,000 high school students by providing scholarships and valuable industry experience,” she explains.
Through initiatives like McAllen ISD’s CAFE (Culinary Arts for Everyone) and South Texas College’s culinary program, Sony sees immense potential in the next generation of restaurateurs. “These kids are incredibly talented. The ProStart competitions showcase their creativity and dedication, and it’s inspiring to see them put their heart into it.”
Sony believes restaurateurs should actively support such programs. “There’s so much talent in our region, and it deserves recognition and encouragement,” she says.
Sony’s message to her peers is clear: invest in your industry by getting involved with the Texas Restaurant Association (TRA). The TRA isn’t just about promising growth; it’s about giving you the tools and information to run your business better,” she says.
Whether navigating regulatory changes, tackling financial challenges, or fostering the next generation of culinary professionals, the TRA offers indispensable resources and solutions for success. “I hope restaurateurs understand the value of the TRA. It’s part of a national organization with a wealth of information and expertise. Take advantage of it,” Sony urges.
Sony represents leadership, advocacy, and collaboration in business. By leveraging her role within the Texas Restaurant Association, she has strengthened her establishments and paved the way for others to thrive in an ever-changing industry.
As Sony says, “The association knows what it’s doing. Learn about your industry, get involved, and take advantage of what the TRA offers.” Her journey is an inspiring example of how women in business can lead with purpose and create lasting impact.
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