Texas Border Business
By Roberto Hugo González
The 11th Annual A Season of Hope Arts Festival brought joy and artistic inspiration to McAllen this past weekend. Held at the Art Village on Main, the event united the community to celebrate creativity, education, and holiday cheer. It was a dazzling showcase of the Rio Grande Valley’s rich artistic talent and a meaningful effort to support young, aspiring artists in the area.
The festival began on Friday, November 22, with a lively evening of performances and the much-anticipated Lighting of the Christmas Tree. Texas Senator Juan “Chuy” Hinojosa, his wife Amanda, McAllen City Commissioner Victor Haddad, and festival organizer Yoli Cantu led the ceremonial lighting, officially marking the start of the holiday season. The event was accompanied by the uplifting sounds of the Creative Arts Studio students, whose performances underscored the festival’s dedication to empowering youth through the arts.
Local radio station 97.7 The City added to the festive atmosphere with holiday music, and its on-air programming provided young attendees with an opportunity to explore media arts. Visitors also enjoyed the “Art at the Village” exhibition, which featured a dazzling array of original works from local artists. This exhibition offered a unique opportunity to meet the creators and purchase one-of-a-kind pieces.
Saturday, November 23, offered a full day of artistic discovery, with booths featuring stunning handcrafted works. Among the notable artists present were Vivian Martin, Noemi Lamela, Joan Kasofsky, and Homer Rincones, whose unique styles captivated festivalgoers. The array of art included everything from intricate jewelry and striking paintings to elegant sculptures and evocative photography, offering perfect holiday gifts and treasured keepsakes.
The festival’s impact went far beyond showcasing art. Proceeds from artist applications and booth fees were channeled directly into scholarships for Valley students studying disciplines such as drawing, painting, photography, dance, music, and voice. This mission of fostering the next generation of creative minds remains central to the festival’s legacy, ensuring its contributions to the arts community resonate well into the future.
The A Season of Hope Arts Festival has become a beloved tradition in McAllen. It brings together local leaders, artists, and residents to celebrate creativity. Focusing on education, community support, and artistic excellence, the festival continues to enrich the Rio Grande Valley while offering hope and opportunity to young artists.
As the holiday season unfolds, the festival’s spirit of giving and togetherness serves as a reminder of art’s profound impact on a community. For those inspired to learn more or contribute to the festival’s ongoing mission, organizer Yoli Cantu can be reached at 956-687-8682.
Although this year’s celebration may have concluded, the memories and impact of the 11th Annual A Season of Hope Arts Festival will linger, shining as brightly as the lights on McAllen’s Christmas tree.
