Texas Border Business
Today, the City of McAllen unveiled details of this year’s newly reimagined Christmas celebration in McAllen with the South Pole Illuminated Drive and Theatre Experience, which will transform the McAllen Convention Center District into an enchanting one-mile drive-thru holiday show of millions of dazzling lights and sound, so that the entire McAllen and Rio Grande Valley community can enjoy. The South Pole Illuminated Drive and Theatre Experience will open its holiday door starting on December 1 and continue through the month of December, starting at $10 a ticket per vehicle.
“It has been a year of cancelled events, but one thing was for sure: the City of McAllen was NOT going to cancel Christmas,” said Mayor Darling. “I am so happy that we are going to provide this wonderful holiday experience so everyone can experience the magic of Christmas.”
Guests will travel through a 280-foot radiant tunnel with a surround-sound serenade of favorite holiday tunes, all in the comfort and safety of their own vehicle. This state-of-the-art visitor experience will take about 25 minutes to drive through and will take guests throughout the McAllen Convention Center District, capping off with Holiday Movies in the Park. Winding through the holiday spectacle, attendees will be surrounded by more than 50 Christmas trees, including a massive 64-foot tree, and millions, yes millions!, of lights throughout the holiday and special illuminated displays.
No holiday celebration in McAllen would be complete without festival food and beverages, which will be available and will include hot chocolate, s’mores, and funnel cakes.
According to the McAllen City Manager Roel “Roy” Rodriguez, P.E., the McAllen Convention Center District has been the premier entertainment site for over a decade; in fact, for the past 10 years, the location has been a focal point for the holidays. The facility has hosted dozens of events each holiday season, including Christmas Tree lighting ceremonies, holiday concerts, The Nutcracker Ballet, Valley Symphony Orchestra Christmas programs, and New Year’s Eve Parties. Last year, the McAllen Convention Center hosted Frio!, a 40-day indoor and outdoor event that drew more than 250,000 attendees.
“We are proud to showcase the premier entertainment district in South Texas to host this magical, Christmas experience in a safe environment that everyone in the family can enjoy safely and in the spirit of the season,” said Rodriguez. “We are excited to provide an event that not only adheres to all health and safety protocols, but also, is the perfect holiday celebration to end the year.”
Tickets to South Pole Illuminated Drive and Theatre Experience start at $10 per vehicle.
Additionally, VIP experiences are also available, which include fast passes and private holiday trains for the entire family.
Hours of operation are 5:30 p.m. to 10:00 p.m. Sunday through Thursday and 5:30 p.m. to 11:00 p.m. Friday and Saturday. The holiday event will run through the entire month of December.
Please note: all prices are per vehicle, not per person