Hidalgo County Kicks Off Friday Night Lights Initiative

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Texas Border Business

In an effort to increase Census response rates in Hidalgo County, the Census team has created and launched a Friday Night Lights campaign. The football-themed competition will follow a 13-week challenge in which it will bring each school district head-to-head to compete for the highest response rate record. 

Here are the rules:

  • Every school district will “play” against each other over 13 weeks. With two new teams being highlighted for the “Game of the Week” each week. 
  • The school district with the highest Census response rate increase within that week will be the winner of the head-to-head matchup. Each week’s response rate is independent; response rates will be compared every Thursday afternoon. 
  • School district geographical boundaries will be analyzed by Census tract to identify response rate increases.
  • Similar to football, each district will have a win-to-loss ratio, indicating their performance record. 
  • The districts with the highest records at the end of the 13 weeks will be the winners. 
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